Monday, May 4, 2009

Sharing my Twitter Strategy : 11000 followers

I just read through an entire Etsy forum post (26 pages and still growing) about how Etsy's CatherinetteRings has used Twitter to increase her sales. Her info is a fantastic example of how Twitter can help increase your sales, as well as a step by step tutorial on how she made it work.

The entire forum post is here, entitled "Sharing my Twitter Strategy : 11000 followers" and his tutorial is listed in the original post. Please check it out.

A summary of the next 26 27 28 pages includes a more in-depth explanation by CatherinetteRings:
(The quoted text that follows is used with permission.)

How has it increased Catherinette Rings's traffic?
"Whenever i post a link to an item , i get from 30 to 70 hits within minutes . You don't get that many hits by renewing items these days . "

Google Analytics stats:
"1. (direct) / (none) 4,139
2. / referral 1,661
3. / referral 1,652
4. google / organic 1,287
5. / referral 798
6. / referral 551
7. / referral 436
8. / referral 251
9. / referral 152
10. / referral 135
And these figures are growing . 1652 referral would cost me 250$ of google add"

"Everything that brings more traffic , eventually brings sales . twitter is in 3rd position and represent 11 % of the traffic i get . I have received many Direct message after a purchase or note to seller saying they found me with twitter . "

Does this work?
"I get lots of sale from Twitter . Many buyers told me they found me on twitter . "

What does CatherinetteRings tweet about?
"Personal vs. Business :You can use twitter for personal but i recommend that you use a separate twitter account for your business . Personal stuff is not relevant to business , you need to build an image that reflects the nature of your business on twitter , for ex saying that you are going to take a walk because its sunny outside might not interest those who follow you for your craft . This way you can keep tweeting about something relevant to your business . Work in progress , new design , tips ...etc "

"You have to filter what you think will be interesting for those who follow your business on twitter , When you say your working on something , some of your followers sometimes replies to that , that's when you get in and interact with them and engage in a discussion . I dont tweet all day and say everything i do . That would be boring . "

"Also you can comment and reply to others tweet , when you find something interesting . You can RT : retweet content from someone you follow so that your followers can also read that tweet . "

Ok, so how much time do you spend managing this?
"Building a followers list to 11000 takes times but once you have them , you can post tweets that takes just a few second to write and get 100 hundreds of views from just a line less that 140 character long , hard to beat and less time consuming that blogging . Now , i can just sit and wait an still my followers list grows by it self , the more followers you have the more popular you become . "

"One advantage i have is that im a full-time artisan . My priority is custom orders , post office first and adding new rings to my shop . Then when im less busy i put all my effort on promoting . Then i get a rush and i have no time for promoting and i just do customs until it slows down . I alocate time to promoting depending on the flow ."

"The majority of twitter users are already using it to promote their store and I only have about 400 updates , i don't spam twitter . Twitter users have the choice to follow or not to follow so if you don't like the way someone use twitter you simply don't follow them . 56% of twitter users are using it for their business, so there is no reason to be afraid to promote your business with twitter . You can choose the way you want to use it . I use it the way i have learned to use it after reading a lot of business oriented tips from various sources on the web . "

Pam's note: There were a lot of questions in the forum, and several people mentioned their dislike for someone with so many followers, which is fine. Obvoiusly, 11,000 people don't have a problem with this and like CatherinetteRings said in the original post, it took some time to build the list. Other Etsyians voiced their concern over spam tweets, which CatherinetteRings addressed when discussing what he/they tweet about. While I didn't post a chronological repeat of the entire forum here, I did organize the info into an interview style for my summary of the post.

Thanks again, CatherinetteRings, for permission to republish!

On Wednesday, I'll post some of the follow up comments from this forum. Meanwhile, you can learn more facts about Twitter in the second post on this page.

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1 comment:

  1. Intersting! I recently jumped on the tweet bandwagon, and still trying to figure it out. I'll have to browse thru the forum thread when I have a chance :)


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