Friday, November 11, 2011

Men's Night Out

Here's a clever marketing idea:

An Oregon microbrewery is bringing in outside vendors who sell women's gift items for an event specifically aimed at men. Frosty mugs of beer and help with Christmas shopping for the better half, a full 3 weeks before Christmas. They have done this event before, and it is reported to have been very well done and very well received.

While this event is designed to help men with their Christmas shopping, this kind of event would also work well for Valentine's Day and Mother's Day shopping. The theme could even be turned around to help kids pick out a present for Mom for these holidays - The entry price would include a set price for gift and pizza or cookies, plus help with gift wrapping. 
Join us for
Men's Night Out
Wednesday, December 7, 2011
Seven Brides
$10 pre-sale, $12 at the door

Gentlemen, join us in the Brewery for an evening of shopping, music and beer! 

Seven Brides has taken the dreaded task of Christmas shopping for all those wonderful ladies in your life and turned it into something to look forward to. Come and get all your Christmas shopping done all while holding a beer in your hand! 
We will have an array of great vendors on hand selling their fantastic products, music throughout the evening, a ton of great raffle prizes to win, food and of course frosty pints. 

Admission is $10 pre-sale and $12 at the door and includes entrance into the event, entry into the raffle for tons of great prizes, and one drink of your choice (beer, wine, soda or coffee). 

While the event is only for the gentlemen, the Tap Room will be open for normal business so all those wonderful ladies can tag along, grab a drink and some food, and socialize while the guys shop.

To pre-purchase your tickets or for questions please call the Tap Room, 

Looking forward to seeing you all there!

Could you use this idea for your business? 

If you own a shop that sells gift items for women, could you invite a local brewer or pub to co-sponsor your event? You could even make it more of a block party with other shops in your vicinity. Or if you own a brewery, pub, sports bar, or restaurant, could you host this kind of event in your venue? Even a local Etsy Team could capitalize on this idea.

Regardless of your business, you might be able to think up a manly/girly combo; even if you are a financial planner, you could bring in some guy-themed refreshments and some vendors who sell gifts for the wife/girlfriend and put your financial security spin on the whole thing.

Of course, you would have help with advertising: not only would you advertise to your customers, but each vendor would be advertising to their customers, some of who are not familiar with your business. What a smooth way to bring in new customers!

Now that you've got the idea, how could you make this type of event work for you?