Monday, October 27, 2008

Host a Multi-Vendor
in-house Spouse's Shopping Event

In the last in-house Spouse's Shopping Event post, I talked about turning your home into a boutique for one day as you sell your creations to the spouses and significant others of your customers.

Did you also read about creating a Joint Venture (or JV) for your business?

Why not combine these two ideas and dramatically increase your holiday sales? This is a great way to pool your customers together and everyone has the potential to make a lot of extra sales.

Do you know anyone who sells:
Mary Kay
Cookie Lee Jewelry
Pampered Chef

How about a local massage practicioner, nail technician or hairdresser?

Think about the people you know who have their own full-time or side businesses, and list those who would have similar customers to you.

Contact one to three of these people and invite them to participate in your Spouse's Shopping Event. Each person would follow the steps outlined in the In-Home Spouse's Shopping Event.

If you don't have a space large enough for your guest list, just stagger the times on your invitations. For example, tell a third of your invitation list that the event is from 1-3pm, tell another third of your guests that the event runs from 2-4pm, and another third of your guests can plan to arrive from 3-5pm.

Work with the other vendors you are inviting to this event beforehand to figure out how you will divide the expense of refreshments and gift wrapping supplies.

When sending out invitations to the spouses and significant others, let them know what kinds of items will be available at this event and encourage them to bring their shopping lists with them for help picking out the perfect gift for the other women on their lists. Let them know they can get all their holiday shopping done all at once, with perfect choices that are gift-wrapped and ready to go, (and done early - for bonus points at home!)

Feel free to include your business card with each purchase - any other promotional materials should go in the shopping bag, not wrapped into the gift. Have a sign-up sheet ready for shoppers who want to learn about other special events like this for upcoming holidays such as Valentines' Day and Mother's Day.

Leave a comment here with ideas about who you could JV with for a shopping event like this one!

1 comment:

  1. Hey girl! :0)you've been tagged! You can read about it at my blog and play along if you want to.


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