Send a card to all your local friends, family, and local acquaintences. In the card, announce your Spouses Shopping Event and invite your local contacts to either visit your online store, or coordinate another way for them to view your handcrafted goods. Have them note their favorites and their spouse or significant other's name on a postcard that they return to you. For an example of the postcard, please see the previous blog post. Make a copy of the post card for the party.
Send a card to all the spouses and significant others inviting them to your Shopping Event. Enclose the postcard as well as any coupons you may want to offer. Be sure to include a coupon for free gift wrapping at the event. Also include a reminder card that they can post on their calendar. Let your guests know what payment types you can accept at this event.
Set up for the event and display your work just as you would set up for a craft fair. Depending on your space, you could set up in your living room, dining room, garage, or anywhere that would be a nice place to do some shopping.
Prepare some snacks and beverages for your guests and put on appropriate music to get your guests in the holiday mood. If most of your guests will be guys, keep this in mind when planning your snacks and beverages.
On the day of the event, you may want to have someone watch your little ones and pets so they don't distract your guests. Remember that you are basically setting up a boutique in your home for the day. (Yes, I do love kids and pets but this needs to be said.)
Invite a friend or two to help out with cashier duties and gift wrapping.
When guests arrive, invite them to look around and help themselves to the refreshments. If they didn't bring their spouse's post card with them, pull out your copy to help them with their shopping. Do they need a gift for anyone else?
When the event is over, send a card to your customer and spouse, thanking them for participating in your Spouse's Shopping Event.
Stay tuned for the next blog post which expands even more on this idea.