Send a card to all of your customers using snail mail. In this card, invite them to browse through your shop for their favorite items. Have them note their favorite items and spouse's name on a pre-paid post card that they send back to you.
When the card comes back, send a card to each spouse, introducing your shop and mentioning the favorite items chosen by your customers. Offer a discount, free gift wrapping, and any other specials you would like to extend for this shopping event. Make sure you note a time limit so you have time to get orders wrapped and packaged and shipped out in time for the holidays.
Your customers will love their gifts and their spouses will appreciate the personalized shopping assistance.
Note: By sending cards to your customers via snail mail, you are not violating Etsy's strict no-spam policy (which is a good policy) and your card is more likely to be opened and read by your customers.
Stay tuned for the next blog post which expands on this idea