Promotion tips from Joanna Goldman

Dear readers, in following up with more interviews with Etsians and bloggers, I present to you some valuable information from Joanna Goldman. She is doing an outstanding job using many different places to market her Etsy store, and when she replied to my request for people to interview for this project, I immediately recognized her work from the car loaded with Ikea packages to the soulful little elephant with the big eyes. Perhaps you have seen her work here and there?
So Joanna, please tell us about the techniques you use to promote your Etsy shop.

As an Etsy seller, I'm basically trying to get my name and shop out "there" (the mega-giant world wide web!).

All my promos have a consistent branding feel to them. I think that this is important. I recently had a customer who saw my shop a while ago and liked my stuff, but didn't buy right away. What got her to purchase something was seeing one of my ads on majaba.org. It just goes to show that a strong presence makes a difference.

I use a number of different promo techniques to get recognized:

Blogs: http://www.joannagoldman.blogspot.com
I blog mostly for promo purposes. On my blog you will find my latest creations, articles that i was recently featured in, and coupons etc for my Etsy shop.

Website: http://www.joannagoldman.com
My website useful and more "professional" looking than my blog. It basically cuts out all the fat and shows who I am and what i do. I try and keep it as clean and simple as possible.

Other sites:
I use flickr, facebook, myspace, Etsy forums, other forums, (and a whole bunch of other stuff that I'm forgetting about) as promo tools. This kind of marketing doesn't usually lead to immediate sales, but I've had success months down the line.

There is a great forum post that lists a billion places to list yourself on the web. http://www.etsy.com/forums_thread.php?thread_id=5703544
I'm am steadily making my way through this list, and I think it's helping!

In addition to the free promo-ing, I've been sponsoring events, donating my items to be sold for charity, and participating in online contests.
I've started doing paid advertising too. So far I've done majaba.org, project wonderful, and I have the handmade children's showcase on Thursday. All of these have gotten me tons of hearts and more exposure. I am sure they will pay off in a few months time.

In addition to Etsy, I am also consigning out my stuff to 3 stores: 2 in Toronto, Canada, and one online (http://www.trendyshoppes.com/)

It is important to keep in mind that building a business takes time. You have to plant many, many seeds before you can start to see any results. So far I've only sold 71 items off Etsy, but I'm still relatively new to this. I'm confident that this holiday season will be a successful one.

Stay positive, stay motivated, work hard and success will follow.


Thank you Joanna, for sharing your many different avenues for promoting your Etsy shop. I too, will go check out that Etsy forum post to work my way through the billions of places on the web to list my own shop.

Dear readers, when Joanna touches upon her consistent branding as part of her promotion (in her second paragraph) that basically means that once you see one of her promotions or ads or visit her shop, you recognize and remember her every time you see another promotion or ad. This is important, because it takes a while for a new advertisement to sink in. As long as your message is consistent, each view will work its way deeper into your customers' subconscious until they can't live without what you have to offer. This was true more than 120 years ago and is still true today. Joanna has figured this out and her consistency is paying off.

Now please go and check out her Etsy shop and her links! I bet you'll find a favorite or two!
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Interview with UneekDollDesigns

Today we have an interview with UneekDollDesigns, who makes the most amazing little dolls based on historical figures from all periods in history. Just visiting her Etsy store is an interesting history lesson. Each doll is one of a kind, as she does not use a pattern. This talented lady took a few minutes out of her busy day to talk about what she does to promote her Etsy shop.

Lady Jane Grey in Red

What online tool, technique, or activity has been the most successful in generating sales?

That's a good question! Being fairly new at this, I am sure there are better ways that I just haven't found yet, but thus far I would have to say photo sharing websites have been a help to me the most. Even though you can't blatantly advertise your wares with your pictures in most cases, you can get pictures of your items out there where many people can see them. That sparks curiosity, and that may lead to a sale. I also participate in forums. You don't want to get on there and seem like you're just there to advertise yourself- but participate in the actual topics and adding your URL if allowed also gets you out there!

Is is easy to get your pictures into photo sharing websites or participate in forums?

Not being computer savvy, blog savvy, or computer savvy, I'd have to say this activity(ies) as stated above are what I call "anyone can do this if I can". That is really what I look for- easy and uncomplicated tools to promote.

How much time do you spend doing this?

I would say a possible 15 minutes a day- give or take. If it takes too much time from me in creating my art, I just don't think it is worth it.

King Henry VIII Miniature Character

How has doing this increased product views? How about overall sales? How long did it take for you to see results?

It is really hard to say. I have honestly not tracked every sale to see how they found me in most cases. I did have a customer (repeat customer, by the way) find me by seeing my pictures I had posted on Flickr and seeing my profile there. Unless you ask every customer, you would have difficulty knowing what gets you the customers for certain. I do a little of whatever I can afford to do and figure it can't hurt. Just getting yourself out there as much as you can without being a nuisance is good. (By being a nuisance I mean forcing business cards for the umpteenth time on your friends to the point they run when you enter a room!)

Eliza Doolittle

What advice would you like to tell other Etsians who want to increase their traffic and/or sales?

First, make sure you have something that doesn't look like what 50 zillion other sellers have. Being different helps.

Second, watch your manners at all times, especially in the forums and to your potential customers. You'd be amazed how being polite and personably professional will help your business grow.

Look for every opportunity to let others know about your shop. Keep business cards handy at all times...if an opportunity knocks, answer it for Pete's sake! (smile!)

Lastly, keep your chin up. This really is an up and down type of thing. Sales come and go, they occur in clusters, or they may space out over weeks. Just realize each sale is one more step in a chain reaction- someone buys your item, they like it, they tell someone, and on it goes! Also, the less you grumble about lack of sales, the better your attitude will be and that will reflect in other areas, too.

Thank you for this opportunity, it is very kind of you!

And thank you, UneekDollDesigns, for sharing these promotion tips with us.

Dear readers, please take a moment and check out her Etsy store as well as her flickr photostream. I am sure you will be amazed at the talent, skill, and keen eye that went into creating these truly unique dolls.



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Interview with UneekDollDesigns

Today we have an interview with UneekDollDesigns, who makes the most amazing little dolls based on historical figures from all periods in history. Just visiting her Etsy store is an interesting history lesson. Each doll is one of a kind, as she does not use a pattern. This talented lady took a few minutes out of her busy day to talk about what she does to promote her Etsy shop.

Lady Jane Grey in Red

What online tool, technique, or activity has been the most successful in generating sales?

That's a good question! Being fairly new at this, I am sure there are better ways that I just haven't found yet, but thus far I would have to say photo sharing websites have been a help to me the most. Even though you can't blatantly advertise your wares with your pictures in most cases, you can get pictures of your items out there where many people can see them. That sparks curiosity, and that may lead to a sale. I also participate in forums. You don't want to get on there and seem like you're just there to advertise yourself- but participate in the actual topics and adding your URL if allowed also gets you out there!

Is is easy to get your pictures into photo sharing websites or participate in forums?

Not being computer savvy, blog savvy, or computer savvy, I'd have to say this activity(ies) as stated above are what I call "anyone can do this if I can". That is really what I look for- easy and uncomplicated tools to promote.

How much time do you spend doing this?

I would say a possible 15 minutes a day- give or take. If it takes too much time from me in creating my art, I just don't think it is worth it.

King Henry VIII Miniature Character

How has doing this increased product views? How about overall sales? How long did it take for you to see results?

It is really hard to say. I have honestly not tracked every sale to see how they found me in most cases. I did have a customer (repeat customer, by the way) find me by seeing my pictures I had posted on Flickr and seeing my profile there. Unless you ask every customer, you would have difficulty knowing what gets you the customers for certain. I do a little of whatever I can afford to do and figure it can't hurt. Just getting yourself out there as much as you can without being a nuisance is good. (By being a nuisance I mean forcing business cards for the umpteenth time on your friends to the point they run when you enter a room!)

Eliza Doolittle

What advice would you like to tell other Etsians who want to increase their traffic and/or sales?

First, make sure you have something that doesn't look like what 50 zillion other sellers have. Being different helps.

Second, watch your manners at all times, especially in the forums and to your potential customers. You'd be amazed how being polite and personably professional will help your business grow.

Look for every opportunity to let others know about your shop. Keep business cards handy at all times...if an opportunity knocks, answer it for Pete's sake! (smile!)

Lastly, keep your chin up. This really is an up and down type of thing. Sales come and go, they occur in clusters, or they may space out over weeks. Just realize each sale is one more step in a chain reaction- someone buys your item, they like it, they tell someone, and on it goes! Also, the less you grumble about lack of sales, the better your attitude will be and that will reflect in other areas, too.

Thank you for this opportunity, it is very kind of you!

And thank you, UneekDollDesigns, for sharing these promotion tips with us.

Dear readers, please take a moment and check out her Etsy store as well as her flickr photostream. I am sure you will be amazed at the talent, skill, and keen eye that went into creating these truly unique dolls.



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More Technorati tips

Laurie Beth Beggin and I often chat with each other through our comments. Both on her blog and on mine. We met a few months ago through a link exchange on Indiepublic and have had our eye on each others' blogs ever since. I look to her for inspiration for my creative process and ideas to polish and improve my blog. Yes, I know here we have a lady (me) who makes plates with a Betsy Ross kind of bonnet looking at stained glass to become inspired, but hey whatever works, right? Seriously, Laurie B's blog is a fun and down to earth mix of craft, talent and skill, family and pets, flowers and country life... Just go and check it out. Trust me, you'll love her.

Anyhoo, in one conversation she mentioned that she had added the Technorati thing on her blog and wanted to know how to get more reciprocal links. That can be the tough part. Technorati counts reciprocal links once per blog. This means that even if I was to mention Laurie B's blog in every one of my blog posts, Technorati would only count it as one, since my blog is only one (out or many) places mentioning her blog by name.

I believe that Google, on the other hand, counts the number of times a blog is mentioned. So if I was to include a link to Laurie B's blog with every post, that would increase her Google rank.

Participating in link exchanges is a good idea to help those within a group improve not only their Google rank but also their Technorati authority. When she and I participated in the link exchange, most participating artists and crafters added links to the blogroll on the side of the blog. This is helpful with Google, but sadly, I have discovered, does nothing for your Technorati rank.

**Promotion tip - if you participate in link exchanges, not only add the participants to your blogroll, but make a little mention in your blog about the fact that you're adding these blogs to your blogroll. In fact, take a minute and mention what you like best about the links you're adding, and invite all your readers to visit the links you're adding. This will do four good things:

1. It helps that blog's Google rank
2. It helps that blog's Technorati authority
3. It shows that you care about the quality of your content when adding only those links that are relevant to your blog to enrich your readers' experience,
4. It can also bring in more traffic when those whom you've mentioned visit your blog to see what nice things you've said about them, and post about it on their own blogs.

It's a win-win in so many yummy flavors.
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Interview with artist Jessica Simanowski

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Continuing to share what other bloggers and Etsians do to promote themselves, today's interview is with Jessie Simanowski, a talented painter and creator of plushies and fun accessories with two distinct Etsy shops: her paintings are sold at http://www.jessicasimanowski.etsy.com/ and her fabric designs are at http://www.jsartist.etsy.com/

If you are an Etsian, what online tool, technique, or activity has been the most successful in generating sales?

I think the best tool on Etsy is the renewing items function because it makes people find and see your stuff. Also the treasury is a great promotion tool. Making it on the front page is indeed the best promotion on Etsy.

In your opinion, what is the best way to promote yourself on Etsy? What method do you use?

To be added to treasuries it is best to make yourself known on Etsy. That works again with renewing your items everyday or show up in the Forums to connect with other Etsians.

How much time do you spend using this, per day? Per week?

Usually I spend around one hour a day on Etsy.

How has renewing items increased product views? How about overall sales? How long did it take for you to see results?

To renew your items makes more people come to your shop, therefore you automatically will get more views and more people who will heart your shop. If you are lucky some of these people put you in one of their treasuries and maybe you even make it to the main page. From there on many more people will heart you and put you in their treasuries.

Being on the main page has not always been a guaranty for me to sell something that day, especially not with my original paintings which are higher priced. If I had an item from my other Etsy Shop (JSartist.etsy.com) on the front page I sold something the same day.

What one piece of advice would you like to tell other Etsians who want to increase their traffic and/or sales?

I would say to renew everyday. And sometimes it helps to write in the Forums to make connections to other Etsians, that will always cheer you up.

One thing Jessie also mentioned is that she has a promo video about her paintings! She only mentioned this is passing, but this is a fun technique she has found to promote a lot of her paintings as if they're all part of a very curious dream.

Thank you Jessie, for taking the time to share some of your promotion tips and a lot of your creative work with us! Dear readers, please visit Jessie's two Etsy stores (links at the top of this post) and see more of what she has to offer.

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Interview with Jodie of Pretty Little Love Objects

Last week I posted a question to bloggers and Etsians, asking how they promote themselves. The response was tremendous and I'll be posting the interviews here as they come in. My hope is that this interview series will help a lot of newbies figure out where to start and also give seasoned bloggers/Etsians some ideas on where to focus their promotional energy for the best results.

Today's interview is with Jodie of Pretty Little Love Objects, an indulgent Etsy shop featuring her handmade jewelry and paper goods.

Do you blog for the sake of blogging or do you blog to promote another activity?

I blog over at 'Pretty Little Love Objects' http://prettylittleloveobjects.blogspot.com primarily to promote my Etsy shop http://www.blinkingmouse.etsy.com, where I sell individual love objects in the form of jewellery and cards. I talk a little bit about my general life but mostly I'm focused on my crafty side of life and I have my Etsy mini up at my blog permanently.

I also promote the beautiful things that other handmade sellers create. I have a Flickr group that I choose people from, regularly ask for tutorials at different crafty sources and have just got a big crop of seller interviews by appealing on the forums.

Of all the blogging tools, blogging communities, blogging techniques, and widgets and gadgets, what do you think has made the biggest impact for you?

I think when I placed the Buy Handmade button on my website that made a big impact in my blog traffic. I was getting 40 hits a day for about a month.

Also I find that when I do seller interviews with someone who belongs to a street team that massively ups my blog traffic as the whole team will pop along to see what's been said about a fellow member.

In terms of web search traffic most of my Google traffic comes from people looking for tutorials. Almost every day a few people will be brought to the blog by searching for a mini food tutorial or a way to make leg warmers.

What is the Buy Handmade button and how does it work?

I found the Buy Handmade button on Etsy. You sign up to take the Handmade pledge, stating that you will try to buy mostly handmade from now on. You just insert the code for the button in your blog layout and you get a pretty pink, green and white button.

As for finding tutorials and sellers to interview I usually post notice on the Etsy forums and at Craftster or Indiepublic to say I'm looking for someone interested in a little bit of exposure on a blog to help me out with some content.

How has the Buy Handmade button increased your blog traffic? How long did it take for you to see results?

Buy Handmade had results straight away but it's become less of a massive draw over time. It gets you a great amount of initial traffic though and shows that you really support the handmade movement, making you more popular with your fellow sellers.

How much time do you spend on blogging?

I try to have something new at my blog at least 3 times a week.

When selling on Etsy, what online tool, technique, or activity has been the most successful in generating sales?

Truthfully I think so far Facebook has been the best tool so far in terms of sales. I've made a lot of sales to friends by putting up pictures there and some of them have also agreed to hand out business cards for me.

Views have been generated by posting on Craftster, Myspace, Etsy forums, Flickr and various social networks as well as contributing articles to a few places. I'm also starting to do a lot of offline advertising.

How do you use Facebook to promote your Etsy?

I put pictures up at Facebook after I do a big product photo shoot. I put in my full Etsy description and a link to my shop. If someone wants to help me advertise they can find the link easily.

How often do you do this?

I don't do it that regularly, usually once a month.

How has using Facebook increased product views? How about overall sales? How long did it take for you to see results?

It's increased views and sales to friends are good as they boost my overall Etsy 'scores'. Friends tend to think of me if they need some fun and different jewellery now. I've also opened a business Facebook page to see if that makes a difference.

What one piece of advice would you like to tell other bloggers or Etsians who want to increase their traffic and/or sales?

Online advertising is all well and good, social networks are great places to meet other crafters and get fast, free advertising. However I think many customers are not viewing these adverts and are more exposed to traditional forms of advertising like fliers, business cards, bulletin boards so remember to diversify your marketing strategy.

Jodie, thank you for taking a moment to talk about how you promote your Etsy store. It looks like you are finding success using many different kinds of places to promote. Your comment to remember traditional forms of advertising, I think, is also one that many of us tend to forget about when working hard at promoting ourselves online.

Dear readers, please check out the pretty little love objects over at Jodie's Etsy and visit her blog to read some interesting interviews, find a tutorial, and learn about other very useful tips.

Thanks again Jodie, and I wish you continued success!

Do you use Technorati?

I've been seriously surfing blogs for the past couple of months and am incredibly impressed to see that so many artists, crafty people, SAHMs and WAHMs are online. Many, if not half of the blogs I read and creative businesses I visit (such as Etsy) are new this year. Reading various forums, I have started to notice a particular topic over and over:

How do I promote my blog and/or store?

The next several blot posts here will touch on some of the most commonly seen tools and techniques for blog and store promotion. Hopefully you'll find something new to help you out. Comments are encouraged - I'd love to hear how these tips have increased your traffic. Please comment with any other ideas, too.

Today's tip: Use Technorati.

What is it? Technorati is the mother of all blog tracking websites. It tracks who's saying what, who's blogging about whom, which blogs are linked to other blogs...

How do you use it? Go to www.technorati.com
Once you sign up, add your blog or blogs.
After you add your blog(s), you can click on "Blogger Central" on the right and get a little widget to put on your blog, like this:

Why do I need it?
1. Technorati tells you who is linking to you
2. Technorati ranks your blog according to how many other blogs link to you - the more blogs link to you, the higher your "authority."

View blog authority

3. Technorati tells you who is blogging about you

View blog reactions

4. You can search and chart any word(s) you like, and can search for blog posts using this word/words. Here is the graph for a search on Bayfield, a beautiful little town in northern Wisconsin.

Posts that contain Bayfield per day for the last 180 days.

Get your own chart!

Who is using it?
Well frankly, a LOT of bloggers. You'll find the Technorati widget on these fine blogs.
Flora at Bone Head Studios
Waterrose at Waterrose Handcrafted Obsessions
Stacie at You Go Girl! Soaps (and check out her Technorati link to see how it looks)
Tanya of At The Honeysuckle Tree
Spincus of Considerations - The Art In Marketing

To sum it up:
Because Technorati finds blog feeds on its own, your blog may be listed without you even knowing it. Once you go there, and sign up/sign in, you can search for your blog and "claim it" as yours. You can also favorite other blogs. To boost the ratings of the blogs I read regularly, I have favorited all the blogs on my sidebar. The mention and link to the blogs in the paragraph above has increased the "authority" of each of them by one point. If I publish the links in the above paragraph a second time, their authority rank will increase by another point again. Authority is Technorati gold, so as you plan your blog posts, talk about other blogs and link to them to help their ratings.

For more information, you can check out Spincus's forum post at Considerations - The Art in Marketing.

Do you use Technorati? Please share how it has helped you!
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How do you promote yourself?

Reading various Etsy forums, I have started to notice a particular topic over and over:

"How do I promote my blog and/or store?"

I'd like to use my blog to post interviews with several Etsians/bloggers about their experience using various tools and techniques to help everyone else with this question.

By tools I mean those little badges you have on your blog sidebar, like:

• As seen on Delightful Blogs
• Blog Catalog
• The Mom Blogs
• Entrecard
• Advertising via Project Wonderful or Indiego

And techniques such as:

• Posting in the Etsy forums
• Commenting on other blogs
• Participating in communities like Indiepublic or MySpace

When publishing the interview with you, I'd like to include a little bit about you, share links to your blog and/or Etsy store, and show off some of your pictures.

Hopefully this info will help others figure out where to start and which direction to head with this overwhelming amount of choices for promotion.

If you are interested, please post a comment here with links to your blog and Etsy store, if you have one. I'll work my way through the list and contact everyone and start sending out interviews.

Sound good?
Good.
Can't wait to hear from you!
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Do you have a ™ ?

Last week I discussed how to create and start using a logo as part of your branding process. Part of the discussion included a bit on searching the USPTO (United States Patent and Trademark Office) to make sure nobody else was using your design. (Read that post here.)

Let’s expand on this a little and go into trademarks and service marks. (A trade mark is for goods and a service mark is for services.) These are often words or phrases that uniquely identify you, your business, or your products. I’m paraphrasing here, and for a complete description, visit the USPTO page on Trademarks or check out CIPO, the Canadian Intellectual Property Office.

According to the USPTO and CIPO, registration of your trademark is not required. All you need to do is start using it to establish that it is yours*. You can, of course, register your mark, which among other things will help you in the case you may need legal protection or if you plan to register your mark in countries outside the US.

* I should clarify that first you must make sure nobody else is using the mark you intend to use. Thank you Stacy for pointing this out!

Once you establish that a mark is yours, you can place the ™ behind it. (Or the ^SM symbol, if you are using a service mark instead of a trademark.)

Some of our own trade marks are:

• Pass It On Plates ™
• PlateWrap™
• Flying Plate™

Things you may be able to trademark or service mark could be:

• Your blog title
• Your Etsy store name
• Unique products you design - an example of this could be "Tina's Tiny Tiles" "MorningSun Farms Goat Milk Soap" or "Shoobidybop!"
• Your product names
• Your product attributes like color, scent, sizes...
• A DIY kit you create and package
• A regular promotion you have at your store
  (remember, though, the term needs to be unique to you)
• A specific online community that you manage

One note: in the USA, the ® symbol indicates a registered trademark or service mark and unregistered use of the symbol is illegal.

The USPTO and CIPO websites are well-written and easy to read. If you are interested in incorporating a trademark, service mark, or want more information about copyrights, check them out. If you live outside North America, you should be able to find your own country's trademark information by doing an internet search for the word "trademark" and your country name.

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Branding part V - Putting it to use

Once you have a logo designed, and you know you can start using it to identify your products or services, the fun begins. Go nuts with your logo! Here are some places you can use it:

Duh:

1. Business cards and other stationery products
2. Avatars
3. Websites, blogs, e-commerce store fronts
4. Product packaging

Aha:

1. Have a vinyl cling or magnetic sign made up and stick it to your vehicle.
2. Make bumper stickers.
3. Work your logo into decopauge, decorative items.
4. Sew your logo into a quilted or fiber art design.

Genius:

1. Go to http://www.cafepress.com/ or http://www.spreadshirt.com/ and print your logo along with your phone # or website address on shirts, caps, aprons, etc. Use these items for yourself, as gifts, and as promotional giveaways to promote your business. (Seriously. How many people do you see walking around wearing the logos of Tommy Hilfiger, Element Skateboards, or Dale Earnhardt's number?)

2. At craft fairs, print your logo on bright colored, re-useable tote bags and use them instead of shopping bags for big sales so your logo will walk around the fair for all to see.

3. Encourage people (customers, blog readers, etc) to send in pictures of themselves with your logos. Post them all on your website or blog and have visitors vote for the best one. Award prizes for different categories.

4. Have a rubber stamp made of your logo. Stamp the image all over solid color wrapping paper and use it on gift items purchased from your e-store.

5. Try an Andy Warhol-inspired approach and turn your logo into artwork.

6. Use a permanent ceramic paint pen to draw your logo and website on a coffee mug and give it away.


Any other ideas? Post your comments!
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Branding part IV - Putting it to use

This next step requires a little research, but it's critical to look into before you plan to start using your logo: make sure nobody else is already using your logo.

In our case, with the flying plate logo, we needed to make sure nobody else was using a logo that looked like ours. A visit to the USPTO, the United States Patent and Trademark Office, got me started on a logo/trademark search.

I did a search to find out my design codes, which are:
11.03.09 Plates (empty)
03.17.01 Wings
and 24.03.25 (other emblems and insignia) when a wing design comprises an emblem or insignia.

Then I went to search for logos using those codes at the USPTO search site. A search for PLATE and WING and got a lot of hits including one for something called Violent Vegetables (?!) After a little tinkering, poking around, and some help from our local business development office, we got our flying plate logo off the ground, so to speak.

For help with this step, you can contact your local Small Business Administration, or SBA. You can also find information online at http://www.sba.gov/. For specific information regarding this post, you can check out the SBA's information regarding copyrights.

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Branding part II - Developing a Logo

The first step we took in establishing the Pass It On Plates brand was to create a logo.

Wait - Before telling you about creating the logo, I should explain why sometimes I use the term "Me" or "I" and sometimes I use the term "Us" or "We. Even though I'm the chief cook and bottle washer here at Pass It On Plates, and I'm pretty much "it" when it comes to producing plates and PlateWraps and things in the Oregon studio, I've got a crew helping to develop this business in our Wisconsin studio. The reference to "We" and "Us" includes the whole group of talent at Pass It On Plates.

The head of our Wisconsin studio is my smart and clever mother, Donna. Yes, this is a mother-daugher project, 1,763 miles wide. She not only creates plates and works with making PlateWraps and Pretty Little Doo Dads, but she works tirelessly on our marketing, sells plates at local art shows and at the Hayward Flea Market, and works with local business development experts to put Pass It On Plates on the map, so to speak. Donna also found some local talent to help make PlateWraps and help out with other related creativity.

Back to the logo:
Our first step was to decide on a logo to use. Since this logo would be plastered on everything sent out of our studios, it had to be simple, easy to recognize (not some obscure shape or random photograph,) easy to put on our plates - which means it has to be easy to draw by hand, and unique. We did a little brainstorming and Donna came up with this:

Logos 1, originally uploaded by passitonplates.
Sketches from the first brainstorming session to figure out a logo for Pass It On Plates.

Logos 2, originally uploaded by passitonplates.
More logo sketches. The idea is starting to come together. Donna got several friends involved to see if they could figure it out.

Logos 3, originally uploaded by passitonplates.
Still playing with the concept of the plates and working out some kind of visual graphic for a logo. Even if they don't fit our criteria to be simple and easy to duplicate by hand, it was important to sketch out every single idea. You never know which idea will lead you to the one that ultimately gets used.

PIOP+Logo1, originally uploaded by passitonplates.
Here is the very first incarnation of our Flying Plate logo.

From here we tweaked it and made minor adjustments. We showed it to friends and business developers and asked for their opinion, then we made a few more adjustments. In the end, our logo developed into this:

The Pass It On Plates logo, originally uploaded by passitonplates..