Reverse Engineering

Since I was a kid, I'd stop whatever I was doing and pay attention to whatever ad happened to be running on tv or radio. I even paid attention to in-store ads and other marketing campaigns. The mechanism and psychology behind the ads fascinated me.

Today, some ad and marketing campaigns stand out brilliantly and others are easy to ignore.

I'll be starting a new type of blog post here, which reverse engineers advertising and marketing that I observe. These could be tv or radio ads, things noticed while driving past, in-store promotions, things that show up in the newspaper, etc. I'll share the brilliant ideas and explain why they work and I'll dissect the ones that flop.

Each reverse engineered concept will include some ideas you might be able to use for your own business.

If you see or hear any ad/marketing campaigns that get your attention and want to know how to use it for your business, please let me know and I'll try to reverse engineer that as well.


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PamHawk.com is now on Facebook

At long last, I have set up a Facebook page for PamHawk.com!

Please click the link above and Like the page. Thanks!

I have been using Facebook for a while, with just a personal profile, but now that I'm seeing more friends and associates on Facebook, it became apparent that my marketing tips and suggestions would be more accessible if they were published via Facebook. Like the old adage suggests,

"Don't try to redirect traffic to you;
find where the traffic is and get in front of it."

This blog will still be here - I'm just importing all of these posts to Facebook and using Facebook applications to interact more with my fans.

To all my friends and associates who have small businesses: This venture is dedicated to your success. 

Cheers!
Pam


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27 links to help you with your product launch

Are you introducing a new product line, new feature to your existing products, or going for the mother of all new things: starting a new business? You may want to consider using a Product Launch to get your new ...thing... off to a great start. Nothing like a big wave of good publicity and a lot of buzz to get things moving, right?

During the past few weeks I have been studying how to plan and pull off a successful product launch. While I'm still learning about it and don't have any tips to provide - YET - I wanted to share some links with you in case this is something you're thinking about doing for your own business.

Here are some links discussing how to conduct a successful product launch:

1. http://ezinearticles.com/?How-to-Do-a-Proper-Product-Launch&id=2308719
2. http://www.developer-resource.com/planning-a-product-launch.htm
3. http://www.dbmarketing.com/articles/Art122.htm
4. http://onstartups.com/home/tabid/3339/bid/5462/7-Uncannily-Obvious-Lessons-From-A-Product-Launch.aspx (scroll down for the article)
5. http://www.business.com/directory/advertising_and_marketing/product_development_and_management/product_launch/
6. http://www.managesmarter.com/msg/content_display/marketing/e3iffc7fbfd6e3d9a0597dc29c9ba9010b4
7. http://www.entrepreneurs-journey.com/452/podcast-michael-cheney-product-launch/
8. http://www.instigatorblog.com/launching-with-a-bang/2008/07/02/
9. http://www.copyblogger.com/internet-product-launch/
10. http://www.productlaunchblog.com/
11. http://www.businessweek.com/smallbiz/content/may2006/sb20060512_948264.htm
12. http://ezinearticles.com/?Product-Launch-Secrets-%E2%80%93-Why-Do-A-Product-Launch?&id=462049
13. http://www.marketingprofs.com/4/duris1.asp
14. http://productlaunchformula.com/
15. http://www.fastcompany.com/blog/christine-comaford/business-renegades/turbo-charge-your-product-launch-optimize-buzz
16. http://gmj.gallup.com/content/21334/How-to-Ruin-a-Product-Launch.aspx
17. http://www.npd-solutions.com/launchcons.html
18. http://www.entrepreneurs-journey.com/category/articles/product-launch-article-pillar/ (I have been a subscriber to his emails for the past year - Yaro has all kinds of great info)
19. http://marketing.about.com/od/eventandseminarmarketing/a/tradeshowcomp.htm
20. http://marketing.about.com/od/strategytutorials/a/serviceproducts.htm
21. http://marketing.about.com/cs/a.htm
22. http://calacanis.com/2008/12/23/how-to-launch-a-new-product/
23. http://www.chicagobooth.edu/news/2005-09-29v_ent_roundtable.aspx
24. http://www.marketingprofs.com/ea/qst_question.asp?qstid=880
25. http://www.morebusiness.com/getting_started/primer/d991601332.brc
26. http://knowledge.emory.edu/article.cfm?articleid=339
27. http://jobfunctions.bnet.com/abstract.aspx?docid=60971
    

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