Monday, March 28, 2011

Reverse Engineering

Since I was a kid, I'd stop whatever I was doing and pay attention to whatever ad happened to be running on tv or radio. I even paid attention to in-store ads and other marketing campaigns. The mechanism and psychology behind the ads fascinated me.

Today, some ad and marketing campaigns stand out brilliantly and others are easy to ignore.

I'll be starting a new type of blog post here, which reverse engineers advertising and marketing that I observe. These could be tv or radio ads, things noticed while driving past, in-store promotions, things that show up in the newspaper, etc. I'll share the brilliant ideas and explain why they work and I'll dissect the ones that flop.

Each reverse engineered concept will include some ideas you might be able to use for your own business.

If you see or hear any ad/marketing campaigns that get your attention and want to know how to use it for your business, please let me know and I'll try to reverse engineer that as well.

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1 comment:

  1. Right. Adopting your competitor's techniques and improving on them is a key to a better, evolving competition.


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