Saturday, October 23, 2010

Marketing via Facebook "Like"

This fall I am conducting a little experiment on Facebook to see firsthand how the "Like" feature can create a viral effect. Like many people, I casually dabble in Facebook but haven't taken any Facebook classes or spent a lot of time studying how to make my concept go from 0 to 1,000,000 in two days.

Many of the businesses that I "Like" are locally owned venues with fans numbering between a handful to maybe a couple hundred at most. These pages use Facebook more as a cocktail hour extension, keeping their fans in the loop with upcoming local events and special deals.

In order to learn more about how I could use the "Like" feature in big ways, I'm going to pose a small contest, of sorts.

It all started when I came up with this year's Christmas gift to the grown-ups in my family. Each household gets the same thing - a handmade or home cooked something or other. Last year it was hand-sewn grocery bags, fresh bread, and homemade jam. The previous year it was homemade BBQ sauce with corn bread mix, and a few BBQ cooking and eating accessories. This year I'm making calendars from photos I shot this summer at Swan Island Dahlias.

My problem: I can't whittle down my favorites from 17 to just 12 pictures.
The solution: Post them on Facebook and ask my friends and family to vote for their favorites by "Liking" them.

Simple enough.

The whole experiment thing didn't occur to me until I was uploading the pictures into an album on Facebook. The ideas flew around in my head -
Why limit it to just my friends? Why not open it up to everyone? (I don't sell photos or calendars, but I suppose I could if I really wanted to.)
Why not take the names of everyone who "Liked" the photos and pick one to win a calendar?
...Why not take some notes for when I want to promote a business in this manner?

And so here is where the project is for today. I'll run the experiment, take some notes, report back here with an update midway through, and share my final result.

If you want to take a look at the rest of the photos - and "Like" your favorites, or not - simply visit my Dahlias Album.

Update : Still learning about Facebook, there have been some changes. The link to the Dahlias Album now points to a different location. Read more about my learning process and reason for the changes in Facebook "Like" Marketing Experiment Part II

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  1. Just fyi...last I read (and of course this may have changed because FB changes things so often), you have to be an advertisement paying type on FB to run contests from your FB page.. However, you can run the contest on your blog and promote it on FB.

  2. Thanks Jennifer.

    In my haste to get this started that didn't cross my mind. Silly me.

    I looked into it further and my answer is a little too long and little bit too important to this whole process to put into a comment, so I'm making a separate post on this.

    Thanks again!

  3. Hey Pam, You are a great photographer ! They are all beautiful. I'm not really stupid but I can't figure out how to like any of the photo's. Just a little nudge, please.

  4. Hi Sue -
    I see the problem. Try this link to view and Like the photos:

    The voting buttons are below each picture.


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