Here is the text that I used to get things rolling. I edited and edited and edited until there were no extra words and the message was clear:
This year for Christmas gifts, I'm making calendars from these photos I shot this summer at Swan Island Dahlias - but I have too many pictures.
Will you help? Just "Like" your favorites and I'll use the top 12.
The 12 pictures with the most "Likes" will be featured in the calendar. I'll count up the most popular ones on the weekend before Thanksgiving. (Saturday 11/20/10)
When the calendars are printed, I'll randomly pick someone who liked at least one picture and send them a calendar as well. (Sure, your friends can "Like" their favorites, too.)
Thanks for the help!
Apparently, if your friends "Like" a photo in your album, it doesn't show up in their profile. Any comments they make simply say, "Mary commented on your photo."
That's definitely not going to create a buzz. I'll post a solution here after figuring out the best way to fix this.
In addition to that, Jennifer pointed out some rules regarding promotions on FB (in a comment on the last post here.) I'm working on modifying the thing to make it FB friendly and will let you know what I come up with. Like stated at the beginning, this is an experiment. I'm learning as I go and bringing you along so you can learn more, too.