Here's a clever marketing idea:
An Oregon microbrewery is bringing in outside vendors who sell women's gift items for an event specifically aimed at men. Frosty mugs of beer and help with Christmas shopping for the better half, a full 3 weeks before Christmas. They have done this event before, and it is reported to have been very well done and very well received.
While this event is designed to help men with their Christmas shopping, this kind of event would also work well for Valentine's Day and Mother's Day shopping. The theme could even be turned around to help kids pick out a present for Mom for these holidays - The entry price would include a set price for gift and pizza or cookies, plus help with gift wrapping.
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Could you use this idea for your business?
If you own a shop that sells gift items for women, could you invite a local brewer or pub to co-sponsor your event? You could even make it more of a block party with other shops in your vicinity. Or if you own a brewery, pub, sports bar, or restaurant, could you host this kind of event in your venue? Even a local Etsy Team could capitalize on this idea.
Regardless of your business, you might be able to think up a manly/girly combo; even if you are a financial planner, you could bring in some guy-themed refreshments and some vendors who sell gifts for the wife/girlfriend and put your financial security spin on the whole thing.
Of course, you would have help with advertising: not only would you advertise to your customers, but each vendor would be advertising to their customers, some of who are not familiar with your business. What a smooth way to bring in new customers!
Now that you've got the idea, how could you make this type of event work for you?
If you own a shop that sells gift items for women, could you invite a local brewer or pub to co-sponsor your event? You could even make it more of a block party with other shops in your vicinity. Or if you own a brewery, pub, sports bar, or restaurant, could you host this kind of event in your venue? Even a local Etsy Team could capitalize on this idea.
Regardless of your business, you might be able to think up a manly/girly combo; even if you are a financial planner, you could bring in some guy-themed refreshments and some vendors who sell gifts for the wife/girlfriend and put your financial security spin on the whole thing.
Of course, you would have help with advertising: not only would you advertise to your customers, but each vendor would be advertising to their customers, some of who are not familiar with your business. What a smooth way to bring in new customers!
Now that you've got the idea, how could you make this type of event work for you?
