Saturday, November 20, 2010

Facebook "Like" marketing experiment - update

Last month I posted about marketing on Facebook using their Like button. I was using it for my own marketing project, learning as I did it, and posting about what I did and how it worked.

In my project, I posted 15 flower pictures that I had taken last summer, and asked people to vote for their favorites with the Like button so I could narrow down the top 12 to make calendars. When the voting ended, I wanted to choose one person who voted to get a calendar.

Here are the earlier posts:
Marketing via Facebook "Like"
Facebook "Like" Marketing Experiment - Part II

Here are the pros and cons of what I did:
Pros -
  • While I didn't get a lot of people involved, the few who did were very active and not only voted, but added comments to most pictures.
  • I learned the difference between Facebook Groups and Facebook Pages and learned how to build a Page. (Here is an explanation about the difference between the two.) 
  • I discovered a bunch of useful Facebook applications that help me do what I wanted to do within the Facebook guidelines. The list of links is below.

Cons -
  • I learned that while asking people to vote is allowed, doing a giveaway on my own Facebook page is against Facebook rules. Facebook can only be used to lead people to a non-Facebook website where the contest/giveaway can be conducted.
  • Giving away one free calendar with flower pictures did not create a lot of buzz. No surprise there. Giving away something free to everyone who participated would have created more buzz. More on that in an upcoming post when I tell you about Stacy's Pita Chips. Huge buzz.
  • In order to comply with Facebook rules, I created Help Pick the Top 12, which is a separate website with voting buttons under each picture (actually it was a blog) and the challenge was encouraging people to click over from Facebook to vote. I did get some votes, but not a huge amount.
  • While I did find sites and applications to help me market with Facebook "Like," I personally didn't have the time to work on this more and develop it into a bigger project with bigger results. I don't know if it would have mattered with flower pictures, anyway. 

While I didn't have any big Wow moments, I learned a lot about using Facebook as a marketing tool. I hope when you are planning to market your product or service via Facebook and want to take advantage of the Like button, my experience helps you to pick up where I left off. I'd hate for you to waste valuable time learning about this from the beginning like I have.

Meanwhile, here are links to sites that I have used or would use with my next Facebook marketing campaign:

Crowd Conversion - If you can look past the the hype, you'll find an interesting webinar, videos, and links.

Like Button - Yes, it seems strange that I have included the Like Button page, but this shows you how to add a Like button to your blog or website. When visitors to your website click your embedded Like button, it shows up on their personal Facebook page and your website/blog is broadcasted to all their friends. It's Like Button marketing in its most basic form. Here is what it looks like when added to your site. Click it and see how it appears on your Facebook profile. You can click Unlike to remove it from your profile if you want. (My feelings won't be hurt.)

Facebook for Websites - If you're a geek or have a geek working on your business website, this offers code and tutorials to integrate your site with Facebook. There are even options for Facebook users to opt-in to receive messages from you (your business.) One caveat is unless you're technically minded, this page might make your head spin. I consider myself a geek and still had a hard time with some of the info here.

Facebook Promotions - This is the one I should have used from the beginning. The description on the page says it best: "Promotions for Fan Pages is a Facebook verified application for companies & agencies to run branded interactive promotions on Facebook Fan Pages. Promotion formats include: sweepstakes, contests, coupon giveaways, special deals and more..."

My Merch Store - Not so much a page that helps you market your business through Facebook, but more a way to create and sell merchandise that markets your business. Merchandise that you can create and sell via Facebook includes t-shirts, cards, key chains, mugs, etc.

Do you have any other links or tips to share?

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