In the last post I shared a tip that uses basic SEO to get more traffic to your blog.
Here's another very easy way to get more traffic to your blog - capitalize on your own keywords. Ok, it takes a little work and a lot of patience to get it started, but once you have it up and running, it's very very easy.
The screenshot below is from a Google Analytics report on my Pass It On Plates blog.
As you can see, the most popular keyword search that brings people to that blog is Ceramic Paint Pens.
So try this on your own blog.
1. Get a Google Analytics account. You'll need a Google account - if you have a Blogger blog, you already have a Google account. This is easy to set up if you know how to insert code into your blog. If you are not comfortable fiddling with the HTML of your blog, ask a tech-y friend for help. We don't want you to lose or damage your blog.
2. Once your analytics code is installed, you'll have to be patient and wait a week or so to see the results.
3. When you've had sufficient time for analytics to gather data on your blog, take a look at the keywords people are using to find you. Click Traffic Sources and then click Keywords. You can also change the timeline at the top of the page, if you want to see more than the past month.
4. What's the most popular keyword? Use it when writing your blog posts. Repeat the keyword three to five times (this tells the search engine spiders that this is a focal point of your blog post) and blog about this keyword more frequently than other topics. There's no rule that says you have to write every other post about this keyword, but as long as 30-50% of your posts focus on this keyword, you'll drive traffic to your site looking for information about this keyword.
In my case, since Ceramic Paint Pens is my top keyword (and in the picture you can see that my top 5 keywords bring in mostly new visitors, not repeat visitors - so my readership is growing) I try to blog about these more often than any other topic.
Give it a try and let me know how it works for you!
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