Are you introducing a new product line, new feature to your existing products, or going for the mother of all new things: starting a new business? You may want to consider using a Product Launch to get your new ...thing... off to a great start. Nothing like a big wave of good publicity and a lot of buzz to get things moving, right?
During the past few weeks I have been studying how to plan and pull off a successful product launch. While I'm still learning about it and don't have any tips to provide - YET - I wanted to share some links with you in case this is something you're thinking about doing for your own business.
Here are some links discussing how to conduct a successful product launch:
- http://ezinearticles.com/?How-to-Do-a-Proper-Product-Launch&id=2308719
- http://www.developer-resource.com/planning-a-product-launch.htm
- http://www.dbmarketing.com/articles/Art122.htm
- http://onstartups.com/home/tabid/3339/bid/5462/7-Uncannily-Obvious-Lessons-From-A-Product-Launch.aspx (scroll down for the article)
- http://www.business.com/directory/advertising_and_marketing/product_development_and_management/product_launch/
- http://www.managesmarter.com/msg/content_display/marketing/e3iffc7fbfd6e3d9a0597dc29c9ba9010b4
- http://www.entrepreneurs-journey.com/452/podcast-michael-cheney-product-launch/
- http://www.instigatorblog.com/launching-with-a-bang/2008/07/02/
- http://www.copyblogger.com/internet-product-launch/
- http://www.productlaunchblog.com/
- http://www.businessweek.com/smallbiz/content/may2006/sb20060512_948264.htm
- http://ezinearticles.com/?Product-Launch-Secrets-%E2%80%93-Why-Do-A-Product-Launch?&id=462049
- http://www.marketingprofs.com/4/duris1.asp
- http://productlaunchformula.com/
- http://www.fastcompany.com/blog/christine-comaford/business-renegades/turbo-charge-your-product-launch-optimize-buzz
- http://gmj.gallup.com/content/21334/How-to-Ruin-a-Product-Launch.aspx
- http://www.npd-solutions.com/launchcons.html
- http://www.entrepreneurs-journey.com/category/articles/product-launch-article-pillar/ (I have been a subscriber to his emails for the past year - Yaro has all kinds of great info)
- http://marketing.about.com/od/eventandseminarmarketing/a/tradeshowcomp.htm
- http://marketing.about.com/od/strategytutorials/a/serviceproducts.htm
- http://marketing.about.com/cs/a.htm
- http://calacanis.com/2008/12/23/how-to-launch-a-new-product/
- http://www.chicagobooth.edu/news/2005-09-29v_ent_roundtable.aspx
- http://www.marketingprofs.com/ea/qst_question.asp?qstid=880
- http://www.morebusiness.com/getting_started/primer/d991601332.brc
- http://knowledge.emory.edu/article.cfm?articleid=339
- http://jobfunctions.bnet.com/abstract.aspx?docid=60971
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